Why are you here? Purpose is not peripheral. It engages and motivates employees, customers, partners, and shareholders. Heather Simmons explains how to find yours.
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New research shows that people trust algorithms more than machines. In the age of AI, it’s crucial that those algorithms are ethical, because ethics, accountability, and transparency breed trust. And trust reduces churn, drives intent to purchase and recommend, and ultimately increases sales.
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We were approached by a large Canadian bank over the summer with a familiar problem – their sources of new leads for their wealth advisors had fallen because mobile banking had reduced the need to for their customers to visit their local branches.
They had a broad question for us –could digital channels drive leads for specific target groups?
We didn’t know the answer. So we did what we usually do – which is to roll up our sleeves and do some digging.
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I forewarn you: this is not your typical Mitchell-penned blog for Simmons Sharpe. There are no facts and figures, no infographics, and no tutorials. It’s a story. My story. I felt compelled to share it as I think it has some important lessons about the art of business, marketing, and life. So here we go…
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There is a gaping hole in the Canadian fintech market, and a digital challenger is coming to fill it. They’ll spend less on ads and more on a great, holistic digital experience. Who is this bank? The future is sooner than we think.
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Nike just bet the company on diversity and inclusion, even as it seeks to align its own internal culture with the values in its ads. Nike for the win.
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Remember when life was simpler? When you could go online and buy something without getting frustrated or confused? We’re bringing ecommerce ease of use back, and with it customer engagement and repeat purchase.
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Andrew Opala holds the high score in fixed-shooter game Galaga. He’s also a real rocket scientist. And he’s Simmons Sharpe’s new CTO.
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Why did Dell go public again? Liquidity. But for whom? Heather reveals the answer, and explains why gratitude is a damn good business strategy.
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Leveraging the power of an engaged technical customer community can be a great way to reduce support costs and improve responsiveness. The key is to not abdicate to that community or to technology such as chatbots - there must be a responsible human in the loop.
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Influencer marketing is all the rage - Gartner says that over 42% of influencers tagged in brand posts increase engagement. A forthcoming tool from Facebook can help you choose the right influencer for your brand - but authenticity and resonance with your audience are key. Choose wisely.
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No less than Uber’s chief autonomous driving scientist says, “not only do we not have artificial general intelligence, we don’t have a clear idea of how we’re going to get there.” Heather breaks down the current reality and hype of AI with the help of folks from Uber, Integrate.ai, and IBM Watson.
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The average gamer fan is 26, male, and watches 2.5 hours of esports every day. And there are 385 million of them around the globe. We break down why marketers in pursuit of the Millennial and younger demographic need to be experimenting in this space now.
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Wendy Clark, new CEO of DDB, would just like to be clear: she is not running an art gallery. Read on to learn what she (and we) think the implications are for the agency of the future, today.
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Predicting the next hot startup sector(s) is a blood sport. But the folks at Startup Genome have a new analytical metric that will help. And some of the answers may surprise you.
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Learn how to use Google Tag Manager and Google Analytics to track conversion indicators on your Squarespace website such as newsletter subscribes, button clicks, emails, and telephone calls.
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Facebook's stock plummeted 17%, knocking nearly $100 billion off their market cap. It wasn't the data misuse that did it - it was Facebook's communications in response.
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Has an Easter bunny popped out of the floor at your grocery store yet? Why everyone from retailers to hospitals is experimenting with augmented reality and artificial intelligence, right now - and owes a debt to the 1950s.
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In a world of fake news, alternative facts, and unbridled content creation, who do you trust? You trust your friends, colleagues, and other people you know. A brand that taps into this can show it cares, to the power of n.
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Nine in ten millennials say they would switch brands to one associated with a cause, and brands like Patagonia are really walking the walk. Are you?
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