We were approached by a large Canadian bank over the summer with a familiar problem – their sources of new leads for their wealth advisors had fallen because mobile banking had reduced the need to for their customers to visit their local branches.
They had a broad question for us –could digital channels drive leads for specific target groups?
We didn’t know the answer. So we did what we usually do – which is to roll up our sleeves and do some digging.
Read MoreInfluencer marketing is all the rage - Gartner says that over 42% of influencers tagged in brand posts increase engagement. A forthcoming tool from Facebook can help you choose the right influencer for your brand - but authenticity and resonance with your audience are key. Choose wisely.
Read MoreFacebook's stock plummeted 17%, knocking nearly $100 billion off their market cap. It wasn't the data misuse that did it - it was Facebook's communications in response.
Read MoreEngagement is the holy grail: why Wendy's attack on the frozen arches and Budweiser's watered down ad were two of our Super Bowl favourites.
Read MoreYour brand voice and tone on social media is critical to unify your content and customer care teams and create deeper relationships with your customers. See how McDonald's, Spotify, Atlantic Lottery & more are winning customers over on social.
Read MoreLearn how brands like Call of Duty, American Eagle, Warner Brothers, and Bud Light are using Snapchat lenses and ads to increase engagement and brand recall - in 5 seconds or less.
Read MoreHow can you build your brand reputation on social? Heather attended Smart Social Summit in Austin last week and heard from experts at PepsiCo, Goldman Sachs, Spredfast and yes, even Michelle Obama! We have you covered in this week's blog.
Read More15 years ago the average consumer used two touch-points when buying an item, today they use six! Learn how you can use multichannel campaigns to outperform your single/dual campaigns by up to 300%.
Read MoreAccording to Deloitte's survey, 64% of customer care contacts in 2017 were via the old-fashioned phone call. But by 2019, just 47% of contacts will be via phone - with social customer care, chat, and text on the rise. The digital tipping point for customer care is fast approaching. Is your organization ready?
Read MoreCustomer care has an unholy advantage - they have a 100% customer engagement rate. That's why social care is the next killer marketing app.
Read More65% of people are visual learners, so it’s no wonder that a platform like Instagram has taken B2C marketers by storm. Find out 8 key stats to help you with your Instagram strategy.
Read MoreSocial media has been a hot topic for marketers for years now, so why are 89% of social messages to brands ignored?
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