New research shows that people trust algorithms more than machines. In the age of AI, it’s crucial that those algorithms are ethical, because ethics, accountability, and transparency breed trust. And trust reduces churn, drives intent to purchase and recommend, and ultimately increases sales.
Read MoreRemember when life was simpler? When you could go online and buy something without getting frustrated or confused? We’re bringing ecommerce ease of use back, and with it customer engagement and repeat purchase.
Read MoreNo less than Uber’s chief autonomous driving scientist says, “not only do we not have artificial general intelligence, we don’t have a clear idea of how we’re going to get there.” Heather breaks down the current reality and hype of AI with the help of folks from Uber, Integrate.ai, and IBM Watson.
Read MoreWouldn't it be great if sales reps could create, package, and track content views and downloads, all from within Salesforce? They can. Learn how here.
Read MoreThe team at Simmons Sharpe makes 10 digital transformation predictions for 2018, including the latest on augmented reality, voice assisted shopping, connected cars, customer care, edge computing, and even marijuana!
Read MoreIn today's Interruption Economy, only 40% of ad spending is actually watched by a human. What's a smart brand to do? Why voice is becoming ubiquitous, and augmented reality is the future of retail.
Read MoreWhen it comes to the customer experience, do bots need humans? Or vice versa? A panel of experts from Spredfast, StitchFix, Live Nation, Facebook, and more weighs in.
Read More15 years ago the average consumer used two touch-points when buying an item, today they use six! Learn how you can use multichannel campaigns to outperform your single/dual campaigns by up to 300%.
Read MoreSimple and useful, two of our favourite words. Technology is one of the best ways to help a small company look bigger, reach more customers, and leverage scarce resources. It can also help a big company be more responsive, engaging, and approachable.
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