Wouldn't it be great if sales reps could create, package, and track content views and downloads, all from within Salesforce? They can. Learn how here.
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Engagement is the holy grail: why Wendy's attack on the frozen arches and Budweiser's watered down ad were two of our Super Bowl favourites.
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Retargeting prospects after they've visited your website but wandered off can reduce your cost per acquisition by up to 44%. That's because conversion rates on retargeting are up to 10X higher, and the cost per click is less than half that of digital ads.
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In late 2017, Bill was asked to host a dinner that brought together senior marketing clients, CEOs, and creative directors from prominent ad agencies. The dinner exposed an even larger rift between agencies and clients than he had previously imagined. Find out why!
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Search engine optimization is one of the most blogged about digital topics, but like block chain technology, there’s still few people who understand how it really works. Here are 5 simple tips to kickstart your SEO in 2018!
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The team at Simmons Sharpe makes 10 digital transformation predictions for 2018, including the latest on augmented reality, voice assisted shopping, connected cars, customer care, edge computing, and even marijuana!
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Augmented and virtual reality, sparked by the success of Pokemon Go, hit an inflection point in 2017 and are poised to grow to over $100 billion in revenues by 2021. While VR has the buzz, AR stands to dominate with 70-80% of the revenues. The keys to success are simple.
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Your brand voice and tone on social media is critical to unify your content and customer care teams and create deeper relationships with your customers. See how McDonald's, Spotify, Atlantic Lottery & more are winning customers over on social.
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Trustworthy is something YOU are or are not, as a brand. It's not some belief you try to CREATE in your customers. 6 proven ways to earn trust, and why Jann Arden was oh, so right.
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In this complex digital world, where do you rank amongst your competitors? Find out with our free Digital Marketing Asset Audit scorecard!
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Learn how brands like Call of Duty, American Eagle, Warner Brothers, and Bud Light are using Snapchat lenses and ads to increase engagement and brand recall - in 5 seconds or less.
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In today's Interruption Economy, only 40% of ad spending is actually watched by a human. What's a smart brand to do? Why voice is becoming ubiquitous, and augmented reality is the future of retail.
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Is it Back to the Future or present day? How augmented reality helps Sephora, Amazon, and Ikea create stickier customer experiences, lower costs, and even more data, right now.
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When it comes to the customer experience, do bots need humans? Or vice versa? A panel of experts from Spredfast, StitchFix, Live Nation, Facebook, and more weighs in.
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How can you build your brand reputation on social? Heather attended Smart Social Summit in Austin last week and heard from experts at PepsiCo, Goldman Sachs, Spredfast and yes, even Michelle Obama! We have you covered in this week's blog.
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15 years ago the average consumer used two touch-points when buying an item, today they use six! Learn how you can use multichannel campaigns to outperform your single/dual campaigns by up to 300%.
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According to Deloitte's survey, 64% of customer care contacts in 2017 were via the old-fashioned phone call. But by 2019, just 47% of contacts will be via phone - with social customer care, chat, and text on the rise. The digital tipping point for customer care is fast approaching. Is your organization ready?
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Customer care has an unholy advantage - they have a 100% customer engagement rate. That's why social care is the next killer marketing app.
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How big ears, a (boatload) of data, and some unexpected combinations transformed Dell. Again. Is data the product in your business?
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65% of people are visual learners, so it’s no wonder that a platform like Instagram has taken B2C marketers by storm. Find out 8 key stats to help you with your Instagram strategy.
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