In today's Interruption Economy, only 40% of ad spending is actually watched by a human. What's a smart brand to do? Why voice is becoming ubiquitous, and augmented reality is the future of retail.
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How can you build your brand reputation on social? Heather attended Smart Social Summit in Austin last week and heard from experts at PepsiCo, Goldman Sachs, Spredfast and yes, even Michelle Obama! We have you covered in this week's blog.
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15 years ago the average consumer used two touch-points when buying an item, today they use six! Learn how you can use multichannel campaigns to outperform your single/dual campaigns by up to 300%.
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How big ears, a (boatload) of data, and some unexpected combinations transformed Dell. Again. Is data the product in your business?
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If you're a CMO and your company/industry goes through a downturn, expect to be one of the first out the door. Just hold the door for your best friend from PR, who is right behind you.
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It's sort of like what happens when a bear shows up at your campsite. Everyone stops arguing about where to pitch the tent, real fast. Here's how marketing can lead in a crisis.
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